Meal kit services like HelloFresh, Gousto, and Blue Apron have made it easy to get dinner on the table. But they come with limitations: fixed delivery days, limited selection, packaging waste, and a price tag that adds up quickly. Veloop gives you the same thing — a complete meal plan with a grocery list — but with full flexibility.
Comparison table
| Meal kit | Veloop | |
|---|---|---|
| Meal plan | 3-5 fixed recipes per week | AI-generated suggestions, unlimited |
| Grocery list | Not needed (delivered) | Automatic from recipes, store-sorted |
| Flexibility | Low (fixed deliveries) | High (shop when and where you want) |
| Price | 500-800 NOK/week for 4 people | Free (basic) / 49 NOK/month (AI) |
| Food waste | Often leftover ingredients | Precise quantities + freezer inventory |
| Store choice | None (delivered from warehouse) | Your own store |
| Dietary customization | Limited | Fully customizable (allergies, preferences) |
| Offline | Not applicable | Yes (works without internet) |
| Privacy | Tracks purchase data | Zero-tracking |
When should you keep your meal kit?
A meal kit is a good fit if you neither have the time nor the desire to shop yourself, and don't mind being locked into fixed deliveries and menus. It's a convenience service that removes all friction — but at a higher price.
When should you choose Veloop instead?
Veloop is for you if you want the flexibility to shop at your own store, on your own schedule, with your own preferences. The AI meal planner gives you the week's dinners in seconds, adds the ingredients straight to a store-sorted grocery list, and takes into account what you already have in the fridge and freezer. You typically save 300-500 NOK per week compared to a meal kit.
Frequently asked questions
Is Veloop cheaper than a meal kit?
Yes. A typical meal kit costs 500-800 NOK per week for a family of four. Veloop AI costs 49 NOK per month, and you shop at regular grocery store prices at your own store.
Do I get recipes as good as a meal kit?
Veloop AI generates recipes tailored to your family's preferences, allergies, and what you have at home. You can also import recipes from websites, cookbooks, and social media.
Can Veloop fully replace a meal kit?
For most families, yes. Veloop gives you meal planning, a grocery list, and food waste reduction in one app. What you lose is having someone pack and deliver the groceries for you.